Today, we explored the ‘Dumb Ways to Die’ Media Campaign as we learnt about what a campaign is and the power of Media campaigns. The boys used a Visible Thinking routine to work collaboratively as they explored the different forms of media used in this campaign.
Australia’s most awarded and talked about campaign in recent years is the Metro Trains ‘Dumb Ways to Die’. The campaign video is a melodic music video featuring animated creatures who die in comically unintelligent ways, before finally revealing that accidental death due to contact with trains is quite possibly the dumbest way of all.
Young people in Melbourne, Australia had exhibited foolish behaviour around trains, some resulting in injury and death. Metro Trains needed an awareness campaign, which could persuade the audience to be more careful around trains. However, the task is actually quite tricky. Young people are somewhat immune to advertising, especially when it’s telling them how to behave, so a very special approach was needed to actually change young people’s behaviour.
John Mescall, Executive Creative Director at McCann Melbourne, on the first steps: “We decided that a traditional ad wouldn’t work on young people. We had to make a song and an animation that young people would want to watch and talk about. If we got people talking and sharing the video via social media and email we could reach a bigger audience.”
As we jump into our new unit of inquiry with great momentum, today we revisited the mockumentary on Liquid Mountaineering and watched another mockumentary produced in the 1950s by the BBC all about the harvesting of spaghetti. It was produced as an April Fool’s Day joke by the BBC and was very effective in achieving its purpose.
We carefully considered these two pieces of work and how they were effective in drawing in their audiences. A lot of great discussion resulted and many of the presentation and persuasive devices used by the media were identified.
We’ve just started our latest unit of inquiry into How We Express Ourselves where we’ll be investigating the use of Media to manipulate perspectives.
Our central idea is that media can create, alter or manipulate images and perceptions.
To provoke the boys into thinking about the power of the Media we showed the boys a mockumentary about Liquid Mountaineering that we presented as being a documentary. We then unpacked this visual text to explore the features of an information report.
At this point, we revealed to the boys that there is no such sport as Liquid Mountaineering… their faces dropped and they were surprised at how easily they had been led to believe!
Today, the boys in Year 5 learnt all about the benefits of music on the brain by watching an episode of the ABC program Catalyst. Mrs South was very keen for the boys to watch this episode and led the session.
As the boys watched they used the comprehension strategies of ‘connecting’, ‘questioning’ and ‘predicting’ to develop their understanding and prepare for a written summary.
The boys were amazed at what they saw in this episode and the results of the research that has been conducted into the effects of music on the brain.
At the conclusion of our unit of inquiry into the transdisciplinary theme, Who We Are, the boys in Year 5 summarised their findings into a 30 second clip which was shared with the class. These are their first drafts which they reflected on as a class.
The boys had to work collaboratively to summarise their research and consider their audience and their time limit which were both challenging tasks.
See what you think about our collective findings on the influences on our wellbeing.
Today, the boys considered the layout and functioning of our classroom by exploring the principles of design thinking, considering the current and future use of our classroom, looking for patterns that we’ve noticed already and then discussing ideas in small groups before sharing back to the class.
Based on this feedback we’ve changed our classroom and there are more ideas to be incorporated!
These are some of the points that the boys came up with:
The boys had the opportunity today to hear from an expert in the field of Wellbeing as we hosted the founder of an organisation called Livin, which aims to promote wellbeing and coping strategies amongst our population.
It was a great session which saw the boys moving around, meditating and undertaking some exercise. They also considered the positive qualities of their peers as they ‘filled their buckets!’
This week, as we’ve been exploring the Maths concepts of rounding and estimation we’ve made extensive use of concrete materials, including counters, place value disks and place value charts to understand and develop these important concepts that serve a very important purpose of allowing students to double check their answers to difficult questions.
As the boys begin to move into groups that involve both the use of cooperation and collaboration, it is important to understand the difference between the two…
The boys watched this clip:
They then discussed whether they musicians were collaborating or cooperating and when and how the two are best used. A great conversation to have with your son and one that we will continually revisit this year, particularly in semester 1!