Tag Archives: media

Selling Ice to Eskimos

Ever thought of selling ice to eskimos… Nor have we? However, to start our unit of inquiry into how we express ourselves and the central idea that media can create, alter or manipulate images and perspectives, this is what we asked the boys to do…

In groups the boys developed short skits to sell ice to others… without my guidance (and as a result of their constant exposure to advertising) the boys came up with a variety of interesting advertisements that involved the use of slogans, music, special ‘deals’ and, of course, humour!

Following this, we watched the experts at the Gruen Transfer do the same thing and compared what we say and thought…

Here are two clips prepared by media companies for the Gruen Transfer: